Happy Thursday, Northern Virginia!

In this week’s update:

🏗️ Lakeforest Mall is gone, and what comes next is starting to take shape. WRS has revealed plans for the first 600 homes (plus new retailers, restaurants, green space, and major transit upgrades).

💥 Sterling is getting a new kind of stress relief this weekend. Virginia’s first iSmash rage room opens Aug. 15 with smashing sessions, splatter paint and a 50% opening-weekend discount.

🏢 Amazon is moving ahead with plans to turn George Washington University’s former Ashburn campus into four data centers after a $427 million land deal.

Scroll down and enjoy!

—Chris Colgan

Click to see it:

🎥 Thousands of New Homes Are Coming to Northern Virginia. Only 1 is Worth Buying.

Best Things To Do This Weekend
in the NoVA/DC Area

Arlington County Fair

Ride the midway, catch live stage performances, and graze your way through everything from barbecue to Asian street food at one of the largest free fairs on the East Coast. Step inside the air-conditioned vendor hall to browse local makers and support Arlington artists.
📍 Location: Thomas Jefferson Community Center, Arlington
📅 Date: Aug 12–16 | Fri 2–10:30 PM · Sat 10 AM–10:30 PM · Sun 11 AM–10 PM
🎟️ Tickets: Free
MORE INFO→

Kesha: The Freedom Tour

Pop provocateur Kesha rolls into Jiffy Lube Live with The Freedom Tour, backed by Chromeo and MEEK. Expect a glitter-soaked, sing-every-word night of anthems like "TiK ToK," "We R Who We R," and "Die Young."
📍 Location: Jiffy Lube Live, Bristow
📅 Date: Aug 14 | 7 PM
🎟️ Tickets: Starting at $47
MORE INFO→

Tim McGraw

Country superstar Tim McGraw brings his Pawn Shop Guitar Tour to Jiffy Lube Live, with 49 Winchester opening the night. Settle in for decades of hits including "Live Like You Were Dying," "Don't Take the Girl," and "Something Like That."
📍 Location: Jiffy Lube Live, Bristow
📅 Date: Aug 15 | 7 PM
🎟️ Tickets: Starting at $55
MORE INFO→

🎥 Inside Centreville VA’s Plans to Build a Walkable Northern Virginia Suburban Center

🏗️ Former Lakeforest Mall Site Moves Closer to Major Residential Buildout

Driving the news
Gaithersburg’s former Lakeforest Mall is moving from demolition to development, with new plans detailing the first major wave of housing at the $1.2 billion mixed-use project.

Developer WRS Inc. plans to build about 600 for-sale homes in the first vertical construction phase, with work expected to begin in mid-2028 and wrap up by March 2030.

Details
The first residential phase would sit on the south side of the 102-acre property near Russell and Odendhal avenues.

  • 160 townhomes

  • 24 three-story duplexes

  • 212 four-story stacked homes

  • 202 four-story back-to-back homes

The plan includes 438 units of “gap housing,” intended for households that earn too much for government-subsidized assistance but struggle to afford traditional market-rate homes.

WRS will also split 90 homes evenly between moderately priced dwelling units and workforce housing. Those homes will have at least three bedrooms.

Why it matters
The project would add hundreds of homeownership options while replacing a long-vacant mall with housing, shops, restaurants, green space and transit connections.

For Gaithersburg, that means more residents supporting local businesses and an estimated $2.7 million in annual city revenue once the redevelopment takes shape.

The big picture
WRS currently has approval for up to 1,600 homes, 470,000 square feet of retail and 750,000 square feet of office space.

But the developer now wants to raise the housing total to as many as 2,200 units while reducing some planned office space.

WRS principal Kevin Rogers said demand for life sciences office and lab space has cooled, while demand for for-sale housing remains strong. The company hopes to secure approval for the revised mix within five months.

Later phases could also bring up to 866 apartments and 152 condos, including 250 workforce-housing rentals.

Between the lines
Housing is becoming a larger piece of the project as WRS adjusts to changing real estate demand.

The developer is looking to convert part of a 14-acre office block near Lost Knife Road into as many as 600 additional for-sale homes without eliminating office space from the project entirely.

Meanwhile, retail leasing is picking up. Home Depot, Sprouts Farmers Market and Landmark Theatres have signed on as the first major tenants. WRS is also pursuing local restaurant chains and plans to add a bookstore, brewery and entertainment area.

What’s next
Gaithersburg’s Planning Commission is reviewing the residential site plan along with plans for new roads and utilities.

Public hearings on both are expected this fall.

Demolition of the former mall is complete, and crews are now removing pavement and underground utilities. The city has already approved the first infrastructure plan for stormwater work.

💥 Sterling’s New I Smash Rage Room Sets Aug. 15 Grand Opening

Driving the news
Sterling residents will soon have a new place to blow off some steam — with a baseball bat.

iSmash Sterling will open this Saturday, Aug. 15, at Parc City Center off Route 7, bringing the rage-room chain’s first Virginia location to Loudoun County.

Details

  • Grand opening festivities begin at noon.

  • The location is at 20921 Davenport Drive, Unit 120.

  • Guests can suit up in safety gear and smash items such as computers, radios, lamps and vases.

  • A Splatter Paint experience lets groups throw paint around a room — and at each other.

  • iSmash is offering 50% off during opening weekend.

The big picture: Rage rooms turn stress relief into an entertainment experience, giving guests a controlled setting where breaking things is actually encouraged.

iSmash has more than 20 locations nationwide, and Sterling marks its first move into Virginia.

Between the lines
Owner Jon Schreifels wants the Sterling location to serve more than people looking to smash a few plates.

He sees it as a gathering spot for celebrations, work events and casual nights out.

What’s next
Doors open Saturday, with the opening-weekend discount giving curious locals an extra reason to give the experience a try.

The bottom line
If your usual weekend plans feel a little too calm, Sterling now has a place where breaking a computer could be part of the fun.

🏢 Amazon Plans 4 Data Centers on Former GW Loudoun Campus

Driving the news
Amazon is moving ahead with plans to turn George Washington University’s former Ashburn campus into a four-building data center complex, months after buying the 122-acre property for $427 million.

Amazon Data Services filed initial plans for four two-story data centers totaling about 400,000 square feet, along with three parking garages.

Details

  • Three data centers would sit north of George Washington Boulevard and west of University Drive.

  • A fourth would be south of George Washington Boulevard and east of Presidential Drive.

  • GW sold the Ashburn property to Amazon earlier this year.

  • Under the sale agreement, GW can continue operating programs on the property for up to five years.

Why it matters
The proposal would keep a large Loudoun County property tied to major economic activity following the university’s departure.

The $427 million sale also shows the value developers continue to place on land in Ashburn.

The big picture
The property has served an entirely different role for more than three decades.

GW opened the Ashburn campus in 1991, using it for its nursing school and research in engineering, physics, and chemistry.

Between the lines
The proposal is already facing political resistance.

Loudoun County Supervisor Juli Briskman, whose district includes the site, says the land could instead support education, research, housing, and other types of development that directly serve residents.

What’s next
Amazon’s filing marks an early step in the development process.

The proposal will now face local review as debate continues over what should replace the longtime university campus.

The bottom line
Amazon’s $427 million purchase could turn one of Ashburn’s longtime education sites into another major data center property — setting up a local debate over economic development, land use, and what Loudoun wants from one of its largest redevelopment opportunities.

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In Other News…

Made it this far?

Reply and let me know what you liked the most and what you’d like to see in next week’s newsletter. See ya!

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